A Phobia is a persistent, abnormal, and irrational fear of a specific thing or situation that compels one to avoid it, despite the awareness and reassurance that it is not dangerous.

You cannot control that fear however much you think about it with your conscious mental processes. The phobia you have is entirely unique to you because it is an unconscious program designed to keep you safe. Whilst you are constantly on alert for this “danger” it really only becomes a conscious awareness when triggered off by seeing, sensing or anticipating the thing or event responsible. Whilst a certain amount of fear is sensible it is the overwhelming nature and life restricting elements of the phobia that make it phobic rather than just being wary. It is almost impossible for a non- phobic to understand the intense feelings involved for something they find quite innocuous.

In my experience most phobias are not about the thing it may seem to be, for example: my own claustrophobia was about a fear of needles and the possibility of getting polio and being placed in an Iron Lung, which I had visualised being doubled up in a pirates chest. What I was really concerned about was not being able to breathe! (I am fully recovered). In a 2nd example I helped a client with a rat phobia, and this turned out to be a fear of unknown fast moving objects. It is just that it was a mouse at the initial trauma (fully recovered). 3rd example a woman spent 45 years as a very poor passenger. I helped her do a visualisation technique and it was just because she saw oncoming vehicles as always too far over the middle line and therefore heading directly into the car she was in (fully recovered).

How do you get a phobia? There is always an initial traumatic incident and at the time of the trauma a connection is made with that overwhelming fear. This feeling returns as soon as enough triggers in the unconscious feel a similar situation. A phobia is simply an unconscious program that runs to help you avoid feeling like that again.

Fortunately there is a simple and effective way to switch off that program. It’s a method I invented called BrainBargaining. BrainBargaining is getting the unconscious (subconscious) to understand that the program is more harmful than good. As soon as it gets that message it has no option but to turn it off!